I just saw a commercial for Jif where a college girl got a care package from her mom that included a jar of makes-you-feel-good peanut butter. Ok, a few things wrong with this.
- Seriously, peanut butter? It’s great an all but does that really need to be sent to a college kid? It’s not like she’s traveling abroad or anything and peanut butter is in scare supply.
- If a college kid wants anything sent to her, I’m pretty sure it’s not peanut butter. I’m pretty sure some money or beer would suffice.
- Is this really the best the Jif can do to try and tug at America’s heart strings? I think that makes me want to buy Jif less. That and my very mild peanut allergy, but that’s beside the point.